Raising Funds for Your Non-Profit
Running a charity or non-profit is less about working towards a goal and more about building a community of supporters that you can connect and bond with over a common cause. Collaborating with people over a shared commitment to a cause is not only rewarding but also helps you earn long-term support from people who care about your cause.
Securing more funds is the ultimate goal for any charity, and getting your supporters involved is an effective way to achieve this. Through peer-to-peer fundraising, your supporters can take charge and expand your non-profit’s fundraising efforts.
In this guide, we’re exploring what a peer-to-peer fundraiser is and the benefits of engaging in one for your charity.
What Is a Peer-to-Peer Fundraiser?
A peer-to-peer fundraiser, also called a P2P fundraiser, is usually organised by a charitable organisation, where supporters are encouraged to raise awareness and contributions on the organisation’s behalf with the right tools and resources. It’s a more flexible approach and different from how a regular fundraising campaign works.
You can refer to it as a supporter-driven strategy where your non-profit can provide the support and tools to set up their own personal or team fundraising pages. Through these fundraisers, they reach out to their personal networks, including friends, family, and colleagues, to collect donations and gather support.
The typical process for peer-to-peer fundraising for non-profits involves:
- Setting a peer-to-peer fundraising goal
- Selecting a platform for your campaign, like KindLink
- Asking your supporters to design fundraising pages
- Encouraging your supporters to share the fundraising page with their networks
- Receiving donations from the supporter’s friends, family, and colleagues to the donation page
- Wrapping up the fundraising campaign with an event (optional but recommended)
- Following up with your donors and supporters and showing gratitude
Common peer-to-peer fundraising campaign examples include endurance events like fun runs or walkathons that attract people, get them interested in the cause, and encourage them to participate and donate.
5 Benefits of Peer-to-Peer Fundraising
Hosting a P2P fundraising campaign allows you to cast a wider net and earn more donations for your charity. But its purpose goes beyond raising more money for your cause. These fundraising campaigns also offer opportunities for your non-profit to connect more deeply and meaningfully with your supporters.
If you’re considering peer-to-peer fundraising for your non-profit, you might want to learn about the ways it can benefit your non-profit or charity.
1. Boost Reach and Donor Base
Your charity’s donors and supporters have a direct connection to your cause. When you introduce peer-to-peer fundraising, you’re likely to reach and access a wider network of potential donors, larger than the existing circles.
This allows people to get a sense of your cause and organisation, and even if they don’t donate immediately, they’ll be more likely to be interested in learning about your initiatives. A successful P2P campaign reaches more donors and grows your base of supporters.
2. Support Giving from Anywhere
Another benefit of peer-to-peer fundraising is that it allows donors to give from any part of the world. You can launch and host campaigns that are completely virtual and online, allowing your supporters convenient access to get involved, irrespective of their location.
A fun online fundraising idea for your supporters, for example, is to give up something, like a bad habit, and share their progress on social media. Your supporters could also host a virtual event and livestream it, or post regular live updates for more engagement.
3. Built-In Credibility
New donors are more likely to give to people and causes they know and trust. So when a potential donor comes across your charity’s fundraiser, they’re more likely to resonate with the cause and donate if the person who is sharing and promoting is someone they already know.
This extends the credibility of your supporter and your cause in encouraging donations, especially from first-time donors.
4. Secure More Involvement from Supporters
If your charity is always reaching out to supporters and asking to secure more donations, they may feel burnt out and unappreciated.
Instead, a key benefit of a peer-to-peer fundraising campaign is that it’ll get them more involved in your cause through a unique means of showing their support, without simply asking them to dip into their wallets.
5. Grow Your Social Media Presence
A well-executed peer-to-peer fundraising campaign has the potential to spread like wildfire on social media platforms. It’s a natural way to gain more followers and grow your non-profit’s social media presence.
Keep your followers engaged during and after the campaign by interacting with the posts about their fundraising pages and encouraging them to reach their goals.
How KindLink’s Peer-to-Peer Fundraising Platform for Non-profits Helps Your P2P Fundraising Efforts
KindLink helps you to easily organise and manage your peer-to-peer fundraising campaigns. Our peer-to-peer fundraising platform for non-profits can help you push your campaign forward, grow your donor base and network of supporters, increase your earnings, and, in turn, multiply your impact and help your charity scale up.
Our platform caters to charitable organisations of all sizes, whether you’re a small non-profit running a local campaign or a multinational trust promoting a CSR initiative.
Here’s how our peer-to-peer fundraising tools make it easier for your charity to succeed:
- Quick to launch mobile-friendly fundraising pages
- Customisable pages with goal, image, and story settings
- Zero KindLink platform fees (on our Free plan), only payment processing fees
- 100% of donations go directly to your cause
- Access to real-time campaign performance updates
- Track donor journey and supporter journeys across campaigns
- See campaigns created by your supporters in our CRM
- Manage campaign data directly into our CRM
- Automated updates and thank yous
Make the most of the power of supporter-led fundraising with KindLink’s user-friendly peer-to-peer fundraising platform, specially designed for non-profits and charities. Explore our free and premium plans.
We also recommend our other charity tools, including a CRM, donation platform, donor engagement software, a volunteer management platform, and automated gift aid reporting.
Sign up with KindLink and get started today.
