What it actually costs

How much of a donation actually reaches your cause

KindLink takes 0% of your donations and 0% of your Gift Aid, on every plan including the free one. What you pay is the card or Direct Debit processing cost, and nothing on top of it.

One-off gifts, given online by card

A £100 donation, given online by card.

Platform Platform fee Processing You receive
KindLink0%1.4% + 15p£98.45
JustGiving0%1.9% + 30p£97.80
Enthuse0% + £24.99/mo1.9% + 30p£97.80
CAF Donate4%included£96.00
Donorbox (free plan)2.95–3.95%2.2% + 30p£94.55

Enthuse's £24.99 monthly subscription is charged whether or not you raise anything, so its true cost per donation depends on your volume. Donorbox's free plan is shown at the bottom of its 2.95–3.95% range.

The same comparison at different donation sizes

What actually lands in your bank account, per gift.

Donation KindLink JustGiving / Enthuse CAF Donate Donorbox (free)
£10£9.71£9.51£9.60£9.19
£25£24.50£24.23£24.00£23.41
£50£49.15£48.75£48.00£47.13
£100£98.45£97.80£96.00£94.55
£250£246.35£244.95£240.00£236.83
£1,000£985.85£980.70£960.00£948.20

KindLink returns more of the gift at every size, and the gap widens as donations get larger – because percentage platform fees scale with the gift and ours does not exist.

Gift Aid (UK only)

Gift Aid adds 25% to every eligible donation. It is money HMRC gives to your cause, not revenue from a transaction – but several platforms charge a percentage of it anyway.

Platform Fee taken from Gift Aid Gift Aid on a £100 donation You keep
KindLink0%£25.00£25.00
JustGiving4–5%£25.00£23.75–£24.00
Enthuse4–5%£25.00£23.75–£24.00
CAF Donate4–5%£25.00£23.75–£24.00

On £100,000 of Gift Aided donations that is £25,000 of Gift Aid – and between £1,000 and £1,250 a year that stays with your cause on KindLink instead of going to a platform. Automated Gift Aid submission to HMRC is included from the Premium plan; recording and report export are on the free plan.

Regular giving, collected by Direct Debit

The cost of collecting a £20 monthly gift over a full year.

Platform Direct Debit fee Mandate setup Cost per donor, per year
KindLink1.25%, capped £4None£3.00
GoCardless (via other CRMs)1% + 20p, capped £4Varies£4.80
CAF Donate2%, minimum 20p£1.00–£1.50£5.80

The cap is the point

1.25%, capped at £4. No setup fee, no mandate fee, no failed payment charge. The cap matters most on your largest regular gifts, where an uncapped percentage keeps growing.

Single Direct Debit gift KindLink (1.25%, capped £4) CAF Donate (2%, uncapped)
£20£0.25£0.40
£100£1.25£2.00
£320£4.00 (cap reached)£6.40
£1,000£4.00£20.00
£5,000£4.00£100.00

Direct Debit collection is available on the Expert plan.

Where these figures come from

Competitor pricing changes. Every figure on this page is taken from the platform's own published fee schedule and is re-checked quarterly.

PlatformSourceLast verified
KindLinkKindLink published pricingPending sign-off
JustGivingJustGiving published fee schedulePending sign-off
EnthuseEnthuse published pricingPending sign-off
CAF DonateCAF Donate published fee schedulePending sign-off
DonorboxDonorbox published pricingPending sign-off
GoCardlessGoCardless published pricingPending sign-off

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